[…] However, research has shown that medical students find Twitter and Facebook useful as supplementsto traditional educational strategies. • Practicing physicians and nurse practitioners also find social media acceptable for continuing education. Journal club: Social media as an antimicrobial stewardship tool (Conway & Knighton, 2017) 49 •Given this broad acceptance, could social media be used for other topics in infection control besides ASPs? A study by Pan et al suggest it could be. Pan et al created a hand hygiene promotional video on YouTube and posted linksto it on their hospital website, employee e‐mail list, and Facebook page. •Their results showed that the video was accessed most frequently on social media sites. Fewer than 1% of website and e‐mail subscribers opened the link, but 6% of Facebook subscribers opened it. Similarly, only 12% of total views occurred via the hospital website and e‐mail, whereas 38% occurred via Facebook, and 20% occurred via YouTube and Google searches. •The results suggest that compared with hospital Web sites and e‐mail, Facebook is a more effective platform for disseminating infection control messages. Journal club: Social media as an antimicrobial stewardship tool (Conway & Knighton, 2017) 50 • Twitter… is the only platform that allows one to connect, engage, learn, and educate oneself and others in real time on a global scale. • HCPs are using social media tools to communicate, educate, and engage with their peers worldwide. • Twitter allows HCPs to deliver easily accessible "real‐time" clinical information on a global scale. – During an ID outbreak, acquiring information in real time is critical –MERS‐CoV, enterovirus D68, Ebola • Twitter has become a daily part of many HCPs’ lives, allowing them to communicate real‐time healthcare information and medical alerts to a large global audience, including those who are considered experts or thought leaders in a particular field, and to solicit feedback. •The "always‐on" culture of today is accustomed to bite‐sized, on‐demand learning. This type of learning transitions to medical trainees who have grown up with computers, smartphones, iPads, and Wi‐Fi. •Many HCPs outside the United States do not have free access to journals, so a tweet ...
Type: Media