• Understanding risk perceptions and responses of the public, healthcare professionals, and the media: The case for Clostridium difficile

      Date: April 12th, 2018

      Time: 10:30 am PST

      Speaker: Dr. Emma Burnett, University of Dundee, Scotland

      Objectives:

      • Review the evidence around healthcare professionals and patient risk perceptions in relation to Clostridium difficile and other healthcare associated infections
      • Present findings from a media coverage analysis of a Clostridium difficile outbreak, focus groups with healthcare professionals and the public, and interviews with newspaper journalists
      • Discuss the implications of these findings with regards to managing risk perceptions and communicating risks associated with Clostridium difficile and wider healthcare associated infections

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