• Making behaviour change interventions effective by applying behaviour change theory

      Date: December 10th, 2020

      Time: 10:30 am PST

      Speaker: Prof. Colin Furness, University of Toronto

      Objectives:

      – Describe the Principle of Least Effort
      – Describe the Theory of Cognitive Dissonance
      – Use both theories to explain the success or failure of past behaviour change interventions
      – Use both theories to guide the design of new interventions

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